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Business one-pager template

A company one-pager you can send to a buyer, a partner or an investor: the problem, how you solve it, the traction that proves it, who already buys, the team, and what you want from the reader.

Use this template needs the free Obsidian plugin; it makes a new note from the outline.

Example · Loomstack · Company one-pager

Loomstack: stock that matches sales.
Fashion brands sell out 30% less often.

Company one-pager, October 2026, for buyers at independent fashion brands and for investors. Loomstack is inventory planning software for brands selling online and in shops. Contact: Hana Sato, CEO, hana@loomstack.example.

01Problemwhat it costs a brand today
1 in 4
best sellers out of stock in peak season
22%
of stock sold at a discount at season end
9 hours
a week planning orders in spreadsheets

What brands tell us "We ran out of our best jacket in October and sold 400 of the wrong colour at half price in January." Founder of a 30-person outerwear brand, Portland.

02Solutionone plan for every shop and channel
Connect Shopify and the till→Forecast each item and size→Reorder in one click
Forecast by sizeSales history, season and weather, for every item, colour and size.
Reorder listWhat to order from which factory, and when, ready to send.
Move stockWhich shop holds the stock another one will run out of.
03Tractionsince launch in January 2025
$99K
MRR, up 3x since last December
148
brands paying
104%
net revenue retention
2.1%
monthly logo churn
MRR by quarter, thousand dollars
MRR
020406080100
32
Q4 25
48
Q1 26
70
Q2 26
99
Q3 26
04Customersbrands with 10 to 200 staff, $2M to $50M in sales
Northfoldouterwear, 31 shops. Stockouts in peak season down from 24% to 9% in one winter.
Ama Studioknitwear, online only. End-of-season discounts down from 28% to 15% of stock.
Tidal Supplyswimwear, 12 shops. Planning time from two days a week to half a day.
Plan
Price a month
Brands
Starter: one channel, 2,000 items
$290
69
Growth: every channel, shops
$790
64
Scale: factories and stock moves
$1,900
15
05Teamfashion and data people
Hana Sato, CEORan planning at a 200-shop clothing chain for eight years.
Owen Pike, CTOBuilt demand forecasting at a grocery delivery company.
Rosa Lindqvist, salesSold to 300 fashion brands at a payments company.

Team: 14 people in Portland and Stockholm; 6 in engineering, 4 in sales and success.

06The askwhat we want from you

For brands A 30-day trial on last year's data: we show what you would have run out of, and what you would have discounted. Book it at loomstack.example/trial.

For investors We are raising a $4M seed to open the UK and add factory ordering. $1.5M is committed; the round closes November 30.

A business one-pager, or company one pager, is the page you send after a first call or before a meeting. Buyers forward it to whoever approves the budget, investors skim it before deciding to take a call, and partners use it to explain you to their team. It has to make the case alone, in two minutes, for someone who has never heard of you.

This template follows the shape of a sales one-pager and a short investor teaser: problem, solution, traction, customers, team and the ask. The example above is for a fictional inventory planning company that sells to independent fashion brands, with one ask for brands and one for investors.

What goes in each section

The headline

What you do in five words and the result customers get: "Loomstack: stock that matches sales. Fashion brands sell out 30% less often." Under it, who the page is for, one sentence on what you sell, and a contact. Mistake to avoid: a tagline with no result. "The future of inventory" says nothing.

01 · Problem

Three numbers that show what the problem costs, then one real customer quote. Mistake to avoid: a problem only you have noticed. Use numbers your reader recognises from their own business.

02 · Solution

How it works as three steps, then three features as small cards, each written as what it does for the customer. Mistake to avoid: a feature list in your internal words. "Forecast by size" means something to a fashion buyer; "ML demand engine" does not.

03 · Traction

Revenue or MRR with growth, paying customers, retention and churn, then a chart by quarter. Mistake to avoid: vanity numbers such as signups or page views. Buyers and investors both look for paying customers who stay.

04 · Customers

Two or three named customers with a result each, and your plans with prices and how many customers are on each. Mistake to avoid: logos without results. One "stockouts down from 24% to 9%" beats ten logos.

05 · Team

The founders and key people, each with the one past job that makes them right for this, and a line on team size and location. Mistake to avoid: full biographies. One relevant line each is enough.

06 · The ask

What you want from each kind of reader: a trial or a demo for customers, the round size, what is committed and the close date for investors. Mistake to avoid: ending without an ask. A one-pager with no next step gets read and filed. Once investors are in, keep them current with a monthly investor update.

How long, and how often to update it

One page, 300 to 500 words plus numbers. Update the traction numbers monthly and the rest when the story changes. Write a first version in an hour from your pitch deck or website, then cut it until it fits. If you are writing a plan for yourself or a bank rather than selling, use the one page business plan instead.

How to use this template

Where myone.page helps

A one-pager shared as a link stays current: update the MRR in your note and everyone with the link sees the new number, no new PDF to send. Links can require sign-in or, on the paid plan, be open to anyone. If you need a designed, branded sales sheet with images, a design tool such as Canva or Figma will look more polished; this page is for getting the facts right and keeping them right.

Questions

What should a company one-pager include?

The problem with a number, the solution in a few lines, traction (revenue, customers, retention), two or three customer results, the team and a clear ask with contact details. Pricing helps when the reader is a buyer.

What is the difference between a company one-pager and a product one-pager?

A company one-pager sells the business: traction, team and the ask, for customers and investors. A product one-pager, or product brief, is internal and decides what to build. The product brief template covers that.

Can I use the same one-pager for customers and investors?

Yes, if the ask names both, as the example does. If an investor is the main reader, add the round, the use of funds and the market size; if a buyer is, lead with customer results and pricing.

Should a business one-pager be a PDF?

A PDF is fine for attachments. A link is better when you want to update the numbers each month without resending, and to see the latest version is the one people read.

Read next

Turn your next note into a page

Write in Obsidian as you do now. The free plugin shows the note as a page with stats, tables and charts, and shares it as a link your team can edit in the browser; their edits come back to the note.